Andy Gilbert is the developer of the critically acclaimed Go MAD Thinking System. He is passionate about helping people make a difference by developing their ability to think systematically in a solution focuses way. Andy is the author of over 100 books, videos and audio programme, including "Go MAD - The Art of Making A Difference" and "Go MAD About Coaching"

For more information about Go MAD Research & Consulting Group, please visit: www.gomadthinking.com

Background Research

In 1997, Andy started out by undertaking over 4000 hours of research to answer the following question:

"What is the simplest way of explaining the success process that people naturally use when making a difference?"

The Go MAD® Thinking System is the answer to that question. Over 14 months the research team studied a wide variety of people, who had been nominated by others, to identify how they had achieved large and small successes. For several months each interview was recorded by a film crew and this research data was collated together with data from the audio and written records. We then analysed the common factors to identify key success principles that could be easily explained and understood by anyone. The final stage was to establish how each of the key principles linked to form a generic framework that could be consciously applied by anyone to increase their probability of success.

The initial research and development of Go MAD® as a thinking system was conducted in the UK. However, solution focused thinking has no national boundaries. It comprises universal principles which are now being consciously applied in over 30 countries across the world by teams in the UK, Singapore and Australia. Go MAD® solutions are increasingly being applied by the public sector as well as private business. They work just as well for a small family business as they do for multinational companies. But most importantly, they will work for you.